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CEO and CFO of Yell (YELL) yesterday bought over £1m of shares between them. Non exec Bunting also picked up about £620k’s worth at the same level (415-416p).

Apart from the fact that this is serious $$ to invest, another reason for picking up on this signal is the fact that Condron and Davis sold stock (around £7m between them) back in December 2006 at around 570p. This was followed by a profit warning in April which precipitated a 17% fall in the share price as a result of analysts downgrading US growth forecasts.

Maybe there is now good news in the pipeline. Look for positive comments on Yell.com over the next three months.

yell

In mid October we saw three directors (two executive, one non exec) buying significant positions in Barratt Developments (BDEV) . Was this in anticipation of Gordon Browns aggressive house building targets for the UK in order to satisfy housing demand?

Conversely Simon Hope, director of Savills (SVS) , last week exercised some share options and sold a significant chunk of stock (taking a net £350k off the table), even after a 50% fall in the share price since April.  I would suggest this to be a negative sign for the real estate sector in the UK, and an indication that volumes have significant downside risk over the next six to twelve months.

The best indicator of upcoming risk in the sector was the decision by Jon Hunt, the founder of Foxtons, to sell out in May pocketing £370m. http://www.guardian.co.uk/business/2007/may/22/housingmarket.houseprices

For a buying signal, we need to see directors from across the sector putting money to work. This could be a while coming.

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