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I suggested in my note of July 25th that maybe the non exec purchase of £162,000 worth of shares in PureCircle (PURE, 241p) was a positive signal ahead of forthcomong Interim results in mid September.

It seems that the news came sooner than that, in the form of a major deal with Pepsico and Whole Earth for PureCircles artificial sweetener Reb-A (news announcement on PureCircle website here).

I might also suggest that the news was well known before it had been announced, as reflected by the 20% rise in PureCircle shares over the preceding 5 days.

PureCircle (PURE 205p) manufacture sugar substitutes from a plant called Stevia.

I was drawn to the company by the disclosure on July 1st ( see http://www.purecircle.com) that a non exec Olivier Maes, had spent £162,000 buying 80,000 shares in PureCircle at 203p.

PureCircle subsequently announced a date for their Interim Results, September 17th.

PureCircle were listed on Aim in December at 170p.

I think £162,000 is a large initial position to take for a non exec, and look forward to seeing what news the Interim results bring.

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