How else can you describe a share price that is up 25% since the last profit warning.

And now Bernard Burns, CEO, has increased his holding in William Sinclair (SNCL, 74.5p) by almost 40%, buying 65,000 shares at 74p yesterday.

An intriguing move considering the group issued two profit warnings (June 24th ‘weather and easter timing’ and July 28th ‘cost rises and rain’) and the 15 months financial period closes on September 30th.

I’d bet there’s something else blooming at William Sinclair that we don’t know about yet, but somebody else does. It’s a pity this is a real tiddler (£12m mkt cap) with no liquidity.