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Terry Burman, CEO, has started to buy back some of his Signet (SIG) shares. on Jan 16th he invested £60k at 61p per share to buy 98,000 shares. This is a mere drop in the ocean, and needs to be substantially reinforced through further investing before it becomes a buy signal.

Terry Burman- Signet (smile terry!!)

Why? Well, Tel boy between April 06 and April 07 sold about 3.2m shares between 95p and 124p (note the all time high was 127p in april 07).

A better indicator might be Chairman Malcolm Williamsons purchase on January 17th of 100k shares at 63p. This more than doubles his shareholding to 173,000 shares. Williamson was appointed to the board in 2005, and became chairman the following year. I’m afraid though that Williamsons expertise lies in the financial arena, with present and previous roles at Visa, Standard Chartered, National Australia Bank, and JP Morgan Cazenove. And I’m not sure I’d listen to him with regards to likely future activity of the common or garden consumer. So look for Burman to spend some more $$ before you buy Signet.

Malcolm Williamson- Signet

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