Senior plc’s (SNR, 50p) trading statement gets a positive reception from the press, who point to both the low valuation but also the risk to orders from the ongoing Boeing strike:

Telegraph article‘Questor says Buy’Times article :‘those with mettle should buy’.

The Directors of Senior however have been busy buying shares in the market.

  • September 18th: CFO Simon Nicholls bought 5000 at 85p initiating a position.
  • October 9th: Non exec Martin Clark (for Mrs Clark) bought 30,000 shares at 72.5p, taking their holding to 90,000 shares.
  • 20th October: Non exec Michael Steel bought 20,000 at 40p initiating a position.
  • 21st October: Non exec David Best bought 20,195 at 49.15p taking his holding to just over 40k.
  • 21st October: David Ryan, a PDMR, bought 10,000 shares at 42.5p, initiating a position.
  • 21st October: Simon Nicholls, CFO, averaged down by buying 15,000 shares at 46p taking his position to 20,000 shares.

So you can see what the directors of Senior think about their share price!!

Unfortunately these purchases don’t score as high as they might, despite having five directors /PDMRs buying shares and all initiating a position or increasing holdings by at least 50%.

I’d love to see more $$ committed to move this to a STRONG signal. The average purchase is less than GBP 10k. 

View on Senior plc: Positive

Signal strength: MEDIUM (need to see greater cash commitment for this to be a Strong signal).